Saturday, February 23, 2013

A Quick Glance: 2013 Topps Turkey Red

Topps released it's second product of this year this week in the form of their Turkey Red product.  This is a relaunch of a product for Topps who used this brand name in the mid 2000s and dropped the label after a few years before picking it back up this year with a couple of changes to the line.  The first few Turkey Red releases by Topps featured a mid range price point with the possibility of an autograph per box along with about two relics.  The base set wasn't hard to assemble, nor difficult to buy on the secondary market.  The mid 2000 Turkey Red releases were also available at retail outlets which greatly increased the number of cards produced and drove down the price on the secondary market.  This year's Turkey Red is completely different.

2013 Topps Turkey Red Adam Wainwright

The boxes of 2013 Turkey Red cost around $40 give or take depending on where you find the box.  Each box is essential one pack with ten cards and one autograph.  It's a high end formula, one pack per box, with a slightly lower than normal price.  The base cards are nicer than the mid 2000s issues of Turkey Red, but you can tell from my Adam Wainwright above that they are essential a very similar card.  The base set is composed of 100 cards which means it will take a minimum of 10 boxes, or $400, for a shot at a complete set.  The price point and limitations on completing a base set have actually made the base cards pretty valuable on the secondary market.  However, the real key to opening a pack per box product is always the autograph.  There are always some good and not so good cards that can come out of these boxes that can make or break your purchase. 

2013 Topps Turkey Red Felix Hernandez Autograph

In my box of Turkey Red cards I was able to pull a Felix Hernandez autograph which made this product well worth my $40.  The card has a print run of 20 and is selling nicely on Ebay.  Haven't seen any for trade yet, but I think this one might stay right here with me.  My only suggestion for improving the product would be to have the autographs be signed on-card.  Turkey Red used to be a $70-$80 box, or a $2.50 retail product with on-card autographs.  Now it's a $40 pack per box, one autograph product and we get sticker autographs?  Charge me $50 and get the players to sign the cards.

2013 Topps Turkey Red Zack Greinke 

Overall, this is a really nice product and given the value of the base cards at the moment collectors can easily break open a box and get their money back if they desire, or feel justification for their money spent if they are adding to their collection.  For collectors trying to build a set, a box might be a good starting point to a good challenging set to assemble.  I really like these cards and Topps is 2 for 2 in my book for the year.  

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